Court orders Apple to implement App Store changes, 2022 forecast, TikTok tries gaming – NFH

Welcome again to This Week in Apps, the weekly NFH collection that recaps the most recent in cellular OS information, cellular functions and the general app financial system.

The app business continues to develop, with a report 218 billion downloads and $143 billion in international shopper spend in 2020. Customers final 12 months additionally spent 3.5 trillion minutes utilizing apps on Android gadgets alone. And within the U.S., app utilization surged forward of the time spent watching stay TV. At present, the typical American watches 3.7 hours of stay TV per day, however now spends 4 hours per day on their cellular gadgets.

Apps aren’t only a strategy to move idle hours — they’re additionally a giant enterprise. In 2019, mobile-first firms had a mixed $544 billion valuation, 6.5x increased than these with out a cellular focus. In 2020, buyers poured $73 billion in capital into cellular firms — a determine that’s up 27% year-over-year.

This Week in Apps gives a strategy to sustain with this fast-moving business in a single place with the most recent from the world of apps, together with information, updates, startup fundings, mergers and acquisitions, and recommendations about new apps and video games to strive, too.

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Apple misplaced its request to delay App Retailer modifications

Epic Games Inc. Fortnite App As Gamers Flock

Picture Credit: Andrew Harrer / Bloomberg / Getty Photographs

A federal decide dominated this week that Apple can’t push again the deadline to replace its App Retailer insurance policies, as beforehand ordered within the courtroom’s resolution on California’s Epic Video games v. Apple lawsuit. Although Apple largely gained that case when the decide declared that Apple was not performing as a monopolist (as Epic Video games had alleged), the courtroom sided with the Fortnite maker on the matter of Apple’s anti-steering insurance policies concerning restrictions on in-app purchases.

The unique ruling acknowledged that Apple would not be allowed to ban builders from pointing to different technique of cost in addition to Apple’s personal cost programs. However Apple wished that call placed on maintain till its appeals case was determined — a delay that might have successfully pushed again the App Retailer modifications by a matter of years.

The decide heard Apple’s requests for a keep on the injunction that was ordered, which might have pushed again the December 9 deadline which forces Apple to start out permitting hyperlinks to various cost choices inside apps.

The query is now whether or not or not Apple will truly comply (in the best way builders are imagining) and if that’s the case, how precisely it is going to interpret the ruling. In South Korea, Apple was ordered to do one thing comparable however mentioned it believed it was already in compliance resulting from how the regulation was written, resulting in additional discussions between it and regulators. In the meantime, Google complied with the South Korean regulation however famous it nonetheless requires commissions for third-party funds, simply at a diminished price. Whereas it’s a significant step to see any of those app shops open up in any respect, these strikes point out that the language used to direct modifications throughout the app retailer needs to be exact, or else the businesses will discover a loophole.

Within the meantime, Apple says it intends to ask the Ninth Circuit for a keep because it believes “no further enterprise modifications needs to be required to take impact till all appeals on this case are resolved.”

Epic Video games CEO Tim Sweeney pointed out the decide’s ruling was good for builders, not essentially good for Epic itself, as Apple plans to dam Fortnite from the App Retailer all through the enchantment course of.

2022 Cellular Forecast

App Annie launched its annual cellular forecast, this time predicting six main tendencies to maintain your eyes on for the 12 months forward. Its key takeaways?

  • TikTok will proceed its rocketship progress. The agency predicts the app will attain 1.5 billion lively customers — a determine it is going to attain 1.75 years sooner than WhatsApp did.
  • Huge new milestones are forward for quite a few high apps. Pinterest and Temple Run 2 will attain 1 billion downloads. Subway Surfers will hit 2 billion. TikTok will attain 3 billion and attain $3 billion in shopper spending.
  • Metaverse apps will achieve massive. The apps (e.g. Roblox, Minecraft) will see over $3 billion in shopper spending.
  • Gen Z fintech apps will develop. Cellular-first fintech apps will develop by 160% in 2022, with crypto driving adoption.
  • Video streaming subscription apps will even win massive, as leisure apps hit $12 billion in shopper spending.
  • Creator financial system heats up on cellular. Social apps will see $9 billion in App Retailer spending because of creators.

Platforms: Apple

  • Apple to maintain App Retailer Join open over the vacations. In a change from earlier years, Apple mentioned it is going to preserve the App Retailer open to developer submissions over the 2021 holidays. Nonetheless, it cautioned that throughout the dates of November 24 to twenty-eight and from December 23 to 27, submissions might take longer — signaling it’s working with a diminished employees.
  • Apple releases iOS 15.2 into beta. The standout addition on this launch is Apple’s new security characteristic for teenagers in iMessage, which permits dad and mom to dam doubtlessly delicate photographs in iMessage which will comprise nudity, and alert dad and mom if children determine to view the messages anyway. Different notable new additions embrace the brand new Digital Legacy program that enables customers to designate folks as “Legacy Contacts” who can entry your account and private information within the occasion of your dying, and the brand new Discover My app characteristic that will alert customers to “Unknown Gadgets” which might be following you round (an anti-stalking characteristic). The Apple TV app additionally received a visible refresh on iPad.
  • Apple reminded builders {that a} COVID-era deferral on in-app purchases associated to digital group occasions is nearing its finish. In 2020, Apple briefly deferred the requirement to supply paid on-line group occasion providers (one-to-few and one-to-many real-time providers) by its in-app buy system. This included companies like on-line tutoring, medical consultations, actual property excursions, digital health and extra. As COVID raged on, Apple deferred that deadline twice extra, to June 2021 after which to December 2021, with the objective of supporting companies impacted by the pandemic. Nevertheless it now says the deadline is not going to be pushed once more and apps must implement IAP by December 31, 2021, or they gained’t be authorized.
Apple Business Essentials device management interface on MacBook Pro, iPad and iPhone

Picture Credit: Apple

  • Apple launched its personal gadget administration platform for smaller companies, Apple Enterprise Necessities. The resolution is aimed toward companies with fewer than 500 workers, and contains gadget administration, storage and help in a single subscription. (The storage piece may be iCloud or a third-party supplier) and help is obtainable each to admins and workers by AppleCare+. The brand new product emerged from a mixture of Apple’s Fleetsmith acquisition and its Apple Machine Enrollment Program. 

Platforms: Google

  • Google this week recapped its #AndroidDevSummit bulletins, culminating within the launch of Jetpack Compose 1.1 beta. The brand new APIs in 1.1 at the moment are secure, and supply new performance and efficiency enhancements, the corporate famous. 1.1 additionally introduces new options like improved focus dealing with and contact goal sizing or ImageVector caching and help for Android 12 stretch overscroll. And it graduates quite a few experimental APIs to secure and helps newer variations of Kotlin.
  • Google moreover famous it has launched compose-material3, a brand new artifact for constructing Materials You UIs with Jetpack Compose. It gives up to date parts and coloration system, together with help for dynamic coloration, creating a customized coloration palette from a consumer’s wallpaper.

E-commerce & Meals Supply

  • YouTube is launching a vacation “Stream and Store” occasion on November 15-22 which can characteristic per week of livestreams from creators and types providing a take a look at favourite merchandise, offers and reductions.
  • NBCU’s Bravo cable model is livestreaming a procuring present on Instagram on Black Friday. The present will likely be hosted by curve mannequin and TikTok influencer Remi Bader, and known as “Impulse Attempt with Remi Bader.” Followers will have the ability to ask Bader questions on merchandise in actual time whereas viewing objects on the market.
  • Apple’s personal Apple Retailer app added a brand new “Lists” characteristic that makes it simpler to avoid wasting the objects you’re pondering of shopping for, which can be shared with a specialist in-store. The app additionally added movies with audio descriptions that element the merchandise.
  • Fb launched Outlets in Teams and improved Stay Purchasing for Creators. The previous would permit a bunch to boost funds by promoting merch, whereas the latter will permit influencers and types to advertise cross-streaming stay occasions, as an alternative of pointing to one another’s pages.
  • Instacart rolled out a brand new “Offers Tab” in its app the place it featured diminished and free supply choices in choose markets. The characteristic will supply day by day coupons, gross sales, bulk product reductions and extra. One other characteristic known as “Greenback Retailer Hub” will permit customers to buy from low cost shops like Greenback Tree, 99 Cents Solely Retailer, 5 Under and Household Greenback.

Picture Credit: Instacart

Augmented Actuality

  • Niantic locations its guess on a “real-world” AR metaverse. The Pokémon GO maker introduced the launch of Lightship, an AR Developer Package (ARDK) that makes it simpler to construct AR experiences. In introducing the brand new instruments, CEO John Hanke referred to Meta (Fb)’s imaginative and prescient of a VR metaverse as a “dystopian nightmare” and mentioned his firm’s instruments would deliver folks collectively in individual — in the actual world, not a digital one.


  • Coinbase inventory sank over 13% after lacking analyst estimates on its Q3 earnings with $1.31 billion versus the $1.57 billion anticipated. The corporate additionally mentioned month-to-month transacting customers fell from 8.8 million in Q2 to 7.4 million in Q3, and buying and selling quantity fell to $327 billion from $462 billion.
  • Discord paused its plans to discover crypto integrations and NFTs after vital backlash from the platform’s customers. The corporate clarified the unique screenshot it had shared was a part of a hackathon challenge, not an official announcement. Some followers have been involved over the environmental impacts of cryptocurrency mining whereas some had objections to “NFT bros.” And others have been apprehensive in regards to the potential for crypto scams throughout Discord. Customers have been encouraging one another to cancel their subscriptions in protest, resulting in the corporate’s resolution to press pause.


Picture Credit: Sensor Tower

  • TikTok (together with Douyin) remained the most-download app worldwide in October 2021 within the non-games class with greater than 57 million installs, per Sensor Tower knowledge. China contributed to 17% of installs, adopted by the U.S. at 11%. Instagram was the second most downloaded app, with 56 million installs, a 31% year-over-year enhance.
  • Instagram introduced the corporate is testing a brand new characteristic known as “Take a Break,” which can permit customers to remind themselves to take a break from utilizing the app after both 10, 20 or half-hour, relying on their preferences. As an opt-in characteristic, nevertheless, the reminders might have a restricted influence, as customers must be motivated to arrange the brand new management for themselves.
  • Instagram can be providing large creator bonuses for posting content material on its TikTok rival, Reels. Some creators are reporting incomes as much as $10,000 in month-to-month bonus cash, however the system’s standards is opaque, making the reward really feel extra like a lottery win than an earnings. In one other problem to TikTok, Instagram added text-to-speech and voice results instruments to Reels, as properly.
  • Instagram appears to be like able to launch creator subscriptions. On November 1, the corporate added new in-app purchases to its U.S. app, that are labeled “Instagram Subscriptions” and vary in value from $0.99 to $4.99. After we requested what was up, the corporate mentioned it had nothing to share at the moment.
  • Fb introduced new companions for its Inventive App Platform, first launched at F8, which permits folks to find inventive apps immediately in Fb Tales. It’s now working with VivaVideo, and Vita, which can quickly be joined by Picsart, Camera360 and Candy Selfie.


  • WhatsApp is engaged on Novi integration. An APK teardown revealed the messaging app might quickly be integrating with Fb’s (um, Meta’s) digital pockets, Novi, based on particulars within the app’s code.
  • Meta (previously, Fb)’s WhatsApp has been given the inexperienced gentle to proceed with a lawsuit towards Israeli adware agency NSO Group. Meta sued NSO Group in 2019, which tried to defend itself by means of the International Sovereign Immunity Act. The courtroom determined as a result of the NSO Group a personal firm, the lawsuit can proceed. The agency had contaminated 1,400 gadgets with WhatsApp malware.

Streaming & Leisure

Picture Credit: Netflix

  • Netflix added a short-form video characteristic to Youngsters’ profiles in its iOS app. The corporate mentioned it’s testing a brand new characteristic that might introduce children to its content material library by means of brief, auto-playing clips. The brand new addition has some resemblance to the TikTok-inspired Quick Laughs characteristic for grownup profiles, besides that these movies are horizontal, not vertical, and a timer counts down what number of clips are left to observe.
  • YouTube expanded its check that launches cellular customers immediately into its TikTok-like product, YouTube Shorts, if that was the world of the app customers had final visited. The characteristic is being examined globally on iOS and is now increasing to Android, NFH confirmed.
  • Clubhouse introduced the launch of a brand new characteristic known as Replays on iOS and Android that makes its stay audio packages obtainable to hearken to after the actual fact. The app’s public rooms can optionally be recorded as they occur after which saved to a membership or consumer profile. The Replays will even be downloadable in order that anybody internet hosting a room can share it externally, past Clubhouse, “as a podcast, a clip on YouTube, an Instagram story, a TikTok video, or wherever else,” the corporate mentioned.
  • Amazon’s Prime Video app launched a brand new characteristic that enables customers to create shareable clips from favourite exhibits. The characteristic is initially obtainable solely within the U.S. on iOS, and solely on a restricted variety of originals, together with “The Boys,” “The Wilds,” “Invincible” and “Fairfax.” The corporate says it plans so as to add extra exhibits sooner or later. The characteristic is notable as most video apps block any type of sharing and even make screenshots come out all black.

Picture Credit: Amazon

  • The Google TV app launched a brand new possibility that can warn you when content material you’ve added to your watchlist turns into obtainable at no cost. The characteristic may be enabled within the app’s Settings.
  • London-based music tech app TagMix, which permits customers so as to add pro-quality sounds to stay video, entered right into a licensing settlement with Warner Music Group (WMG) offering the app with entry to a collection of the corporate’s artists.
  • Spotify launched a brand new vacation spot for its music charts that goals to offer each artists and followers extra knowledge. The positioning will characteristic the Weekly Prime 50 World Songs, Albums and Artists, and logged-in customers can dive into the total Prime 200 World Songs, Albums and Artists charts, in addition to view detailed stats like streaks, peak place, tune credit and the model new Style, Metropolis and Native Pulse charts.
  • Spotify additionally lastly rolled out a blocking characteristic that enables customers to dam others from viewing their listening exercise and profile on the app. Customers have been asking for such an possibility since at the very least 2018.
  • YouTube is eradicating the “dislike” depend on movies throughout its platform. The choice is prone to be controversial, given the extent that it impacts the general public’s visibility right into a video’s reception. However YouTube believes the change will higher shield its creators from harassment and cut back the specter of what it calls “dislike assaults.” Whereas dislike counts gained’t be seen to the general public, YouTube is just not eradicating the detest button itself. Customers can nonetheless click on the thumbs down button on movies to sign their dislike to creators privately.

Picture Credit: YouTube


  • TikTok Gaming? Zynga is teaming up with TikTok to launch an unique HTML5 sport on the short-form video app. The sport, “Disco Loco 3D,” is a single-player limitless runner the place gamers gather their very own dance strikes whereas difficult pals, avoiding obstacles and accumulating medallions as they stroll down a catwalk, comparable in spirit to Zynga’s “Excessive Heels.” Whereas TikTok says the sport is supposed to check its viewers’s common curiosity in gaming inside its app, the corporate confirmed that discussions with different sport makers are already underway.
  • Zynga reported report third-quarter income of $705 million, up 40% from the identical interval final 12 months, and reached its largest cellular viewers ever of 183 million month-to-month lively customers, up 120% 12 months over 12 months. The corporate spoke to NFH about navigating the promoting disaster, blockchain gaming and different plans.
  • Informal sport advert prices have declined 38% because the launch of iOS 14.6, however core advert prices are up 78%, based on Moloco (through Enterprise of Apps). The Price per Set up for informal video games (arcade, card, puzzle) on iOS dropped 45%, in comparison with 30% on Android.
  • The highest-grossing cellular sport in October 2021 was Tencent’s Honor of Kings, which earned $329 million in participant spending, up 46.2% YoY, experiences Sensor Tower; 96.7% of that income was from China, with 1.2% from Taiwan. Tencent’s PUBG Cellular was the second-highest earner with $197 million in gross income, the place 51% was from China and 11.5% was from the U.S. The remaining top-grossing video games have been (so as), King’s Sweet Crush Saga, Garena’s Garena Free Fireplace and Riot Video games’ League of Legends: Wild Proper.

Picture Credit: Sensor Tower

Well being & Health

  • Meditation app Calm added a brand new household plan that helps as much as six accounts. The “Premium Household” subscription mirrors these you’d discover on music streaming providers, and is $99.99 per 12 months as an alternative of the $69.99 for a person plan.

Picture Credit: Calm

Journey & Transportation

  • China’s Didi is getting ready to relaunch its ride-hailing and different apps in China by year-end, following the shut of Beijing’s cybersecurity investigation into the corporate’s knowledge practices.


Picture Credit: Google

  • Google launched a brand new Gmail widget for iOS dwelling screens to assist customers higher handle their inbox. The widget will now show the senders and topics of your most up-to-date emails, much like how its Android widget works.
  • Google additionally added picture-in-picture help for Google Meet on iOS so you may transfer between apps and exit to your own home display whereas in a video name. The characteristic will launch on the Gmail app within the subsequent few weeks, as properly, the corporate mentioned.


  • Google is testing a brand new voice assistant designed for folks with speech impairments. The Android app, referred to as Challenge Relate, is accepting signups within the hopes of gathering sufficient members to offer it sufficient knowledge to coach the speech recognition engines.
  • Google Maps on iOS now has a darkish mode on iOS. The brand new theme doesn’t simply change the map to black, however makes the opposite app parts black as properly, just like the navigation buttons and bars. The characteristic is on the market underneath the Settings display accessed underneath your profile icon.
  • Google eliminated Google Assistant’s “Your Information Replace” characteristic, first launched in 2019, which provided personalised audio digests primarily based on consumer knowledge. Customers might customise the characteristic in Assistant’s settings, then play again the information over different gadgets, like Google Dwelling audio system.
  • The Google Recorder added help for three new languages: French, German and Japanese. The replace is rolling out first to Pixel 6 and 6 Professional gadgets.

Authorities & Coverage

  • FOIA data present that the U.S. Treasury purchased location knowledge and different smartphone app knowledge from the corporate Babel Road to search out folks dodging taxes and sanctions, The Intercept reported.
  • Mississippi is piloting a cellular driver license as a primary step towards growing a multipurpose digital ID pockets that might retailer a spread of state certificates and licenses. The transfer follows Utah’s cellular driver license and Apple’s announcement in September of eight U.S. states signed as much as undertake cellular IDs, together with Utah, in addition to Arizona, Connecticut, Georgia, Iowa, Kentucky, Maryland and Oklahoma.
  • The U.Okay.’s Supreme Courtroom dismissed a lawsuit towards Google that sought $4 billion for allegedly monitoring iOS Safari customers with out consent throughout 2011 and 2012.
  • Chinese language tech firms are censoring language-learning apps and others, Protocol reported. Language-learning app Talkmate eliminated the Uyghur and Tibetan language choices resulting from authorities insurance policies, then Chinese language streaming service Bilibili banned feedback posted in Uyghur and Tibetan.

Safety & Privateness

  • Safety researchers uncovered new adware that’s focusing on South Korean Android customers by masquerading as reputable way of life apps. However in actuality, the adware is stealing knowledge from the consumer’s gadget, together with login credentials, messages and exact location and pictures.
  • A researcher detailed a hacker-for-hire operation, RocketHack, which had infiltrated the e-mail and Telegram apps of some 3,500 folks, together with politicians, political candidates, IVF medical doctors, human rights activists, engineers and others.

🤝 Spotify introduced its plans to amass digital audiobook distributor Findaway, whose enterprise connects creators with reseller companions like Apple, Google, Scribd, Audible, Nook, Rakuten Kobo, Chirp, Storytel (a Spotify companion), Overdrive, and dozens of different international manufacturers. It additionally operates a group of manufacturers that join publishers and authors with narrators. Spotify declined to share the monetary phrases of the deal, which is anticipated to shut within the fourth quarter of 2021, topic to regulatory evaluate and approval. The corporate mentioned it is going to make extra audiobooks obtainable in its app beginning subsequent 12 months.

💰 Taipei-based on the spot reserving app FunNow raised $15 million in Sequence B funding co-led by Excellent Hexagon Commodity & Funding Financial institution and Ascendo Ventures.

💰 Seoul-based edtech firm Mathpresso, the makers of the AI studying app QANDA, added an undisclosed funding from Google, which comes 5 months after the corporate’s $50 million Sequence C. Greater than 85% of QANDA’s 45 million registered customers are exterior of Korea, in Japan and Southeast Asia.

💰 London-based Blink, a productiveness app for frontline works, raised $20 million in Sequence A funding led by Next47, valuing the enterprise at $100 million. The app has robust traction with metropolitan bus networks, the place it’s utilized by 5,000 drivers who do issues like examine payslips, shifts and vacation and additional time pay, in addition to learn bulletins and chat with others. The corporate is now planning to relocate to NYC.

💰 Every day, a startup providing APIs that permit builders add video and audio options to apps and web sites, raised $40 million in Sequence B funding led by Renegade Companions. The spherical introduced Every day’s complete increase thus far to $60 million.


Picture Credit: Snax

This enjoyable, new streaming app combines gameplay with its short-form content material. The Snax app gives authentic mini-movies the place you play alongside — both by making choose-your-own-adventure selections for the characters, determining riddles, serving to hunt for clues in homicide mysteries or, quickly, even enjoying video games like chess or poker as a part of the story. The movies are created by partnered writers and filmmakers, whereas Snax provides the interactive parts to make the movies partaking. Customers watch shorter clips then play the sport or remedy the puzzle earlier than transferring on. (Don’t fear, hints can be found should you’re stumped!) The app is a free obtain however gives in-app subscriptions to stream all its collection.

VeVe Collectibles

Picture Credit: VeVe Collectibles

This digital collectibles app isn’t model new (it launched this 12 months), however it soared up the charts this week to interrupt into the highest of the App Retailer. The app permits customers to gather and show limited-edition 3D sculptures of their favorites throughout popular culture, gaming, sports activities, movie and TV, anime and animation. This contains collectibles from high manufacturers like Batman, Journey Time, Monster Hunter, NFL, DC Collectibles, Star Trek, Jurassic Park, Quick and the Livid, Again to the Future, Ultraman, Superman and others. This week, the app received a lift from the announcement that Disney was partnering with it for its Disney+ Day on November 12. The businesses launched a collection of digital collectible NFTs — “Golden Moments” — that have been impressed by tales from Disney, Pixar, Marvel and Star Wars. In some markets, the acquisition of a Golden Moments NFT additionally got here with three months of Disney+. An ultra-rare collectible was additionally obtainable on Disney+ day, which got here with 12 free months.


Michael Flarup is bringing his e book about icon design to life, through a Kickstarter marketing campaign. The e book will characteristic a whole bunch of artworks from design groups worldwide.

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