SoCal’s Baekjeong Korean Barbecue Plans Expansion Into Seattle And San Jose

Baekjeong Korean Barbecue, Michael Chon’s profitable Korean barbecue idea that has caught on all through Southern California with its evocation of the long-lasting Korean evening market, is planning to open a department in Seattle (Lynwood) this summer season and one other in San Jose, California this Fall. The identify Baekjeong, which has the playful tagline “We Meat Once more,” is derived from the Korean phrase for “butcher,” and the menu lists a variety of USDA Prime beef cuts, from the quotidian (brisket) to the obscure (abomasum). And concern not — there’s a custom-made round grill at each desk upon which to cook dinner them. Jonathan Gold fell in love with the place in 2015, and its recognition has additional exploded since then. There are at present seven places in operation (six in SoCal and one in New York).

Chon, CEO of Kijung Hospitality Group (which opened the primary location in Los Angeles’ Koreatown in January 2012), was born in East Los Angeles to first-generation Korean American mother and father who got here to the U.S to supply academic and financial alternatives to their youngsters. Born with an entrepreneurial impulse, Chon first developed a number of profitable enterprises from the bottom up in finance and expertise. However he says what will get him away from bed within the morning is his ardour for the merging of nice meals and repair that’s Baekjeong’s mission: “When nice meals is married to wonderful service with a novel and vibrant eating expertise, then the meal touches the hearts of our prospects and delivers on my promise of ‘buyer happiness.’ I like specializing in all of the little particulars that should come collectively — increasing menus, delivering genuine taste profiles, coaching employees, and refreshing the eating atmosphere.”

Chon credit his mom as being his most essential mentor, saying, “She instilled in me my values and taught by instance that success is simply achieved via arduous work and a focus to element.”

And now, for the primary time within the firm’s historical past, the kitchen is led by a Korean-American chef. Senior Director of Culinary Operations Chef Samuel Kim frolicked in Thomas Keller’s Michelin-starred Pe Se, Gabriel Kreuther’s The Trendy, and different high-end eating places over the course of twenty years earlier than lastly arriving at a spot the place he can cook dinner the meals of his heritage, which he says may be very satisfying. He credit Kreuther for instructing him French approach and the model of elevated service he brings to Baekjeong.

Past the prime cuts of meat, extra menu objects embrace stone pot bibimbap, kimchi stew, spicy paste chilly noodles, cheese mountain tripe fried rice, seafood ramen, and Korean pancakes and dumplings. The preferred drinks provided to pair with the meals are beer and soju. Virtually every part is designed for sharing, after all, however some places supply fast lunches for one.

The 2 new places in Seattle (Lynwood) and San Jose, that are well-timed as we slowly emerge from the pandemic, will advance the reason for Korean barbecue on the West Coast and appear destined for achievement.

Go to the Baekjeong web site for extra data.

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